Build your own app vs partner with a studio

“I should build an app” is common. Shipping, payments, support, and updates are another full-time job. For most creators, partnering first validates whether content → paid users works.

Build yourself

• Pros: full control
• Cost: design, engineering, developer accounts, compliance, maintenance
• Risk: no users — or users without capacity to iterate

Partner

• Pros: product already live; you focus on content
• Upside: ongoing share of subscriptions/IAP
• Tradeoff: share terms; roadmap led by the studio (co-creation possible)

Start with selection or apply.